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Four companies currently market personal watercraft in the UK:
| Company | Brand |
| Jets Marivent UK Ltd | Sea Doo |
| Yamaha Motor Ltd | Yamaha Waverunner |
| Kawasaki Motors UK | Kawasaki Jet Ski |
| Polaris Britain Ltd | Polaris |
A fifth company, Honda will introduce their range of PWs into the UK under the brand name of Aqua Trax in 2004.
Annual sales amount to approximately 1,600 new machines and it is estimated that there are now a total of 16,000 in use in the UK. 92% of the PWs sold new in the UK are two and three seater machines and the remaining 8% are stand up machines, mainly used for racing. The market includes sales to the police force, local authorities, harbour masters, RNLI, lifeguards and the MOD.
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